Bibbidi-Bobbidi-Boo✨
Your Home, Smarter and More Magical with LG ThinQ
LG ThinQ is a smart home platform that connects and gives you control over your LG home appliances directly from your mobile device.
For this project, I led the pitch, developed creative concepts, delivered presentations, and oversaw the final production. Together with my creative team, we created “The Home of Everyday Magic”—a brand campaign that showcased how LG ThinQ transforms daily life into something magical✨✨✨
To bring this idea to life, we reimagined Disney’s Bibbidi-Bobbidi-Boo from Cinderella, producing a custom cover song for the campaign film.
The campaign featured six LG home appliances and was designed for a global audience across seven countries. We developed a modular format to ensure a cohesive brand experience across all markets.
The campaign included one brand film, nine USP films, and a suite of digital assets, totaling 372 banners and 469 videos—a grand total of 841 assets adapted for multiple languages.
📍 On-Air in: United States, Saudi Arabia, Egypt, Vietnam, Taiwan, Brazil, Russia, and Mexico
⚡ Featured LG Appliances: Fridge, AC, TV, Washer/Dryer, Air Purifier
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