RUN YOUR RUN
WITH NIKE

Run Your Run With Nike was designed to empower runners to (re)discover the joy of running—both individually and as a community—while exploring some of Seoul’s hidden gems. Our goal was to create an immersive experience that seamlessly blended entertainment with physical activity, catering to runners of all skill levels. Through a variety of running programs, we provided opportunities for enjoyment, learning, and celebration, helping participants complete their year-long running journey in 2023 on a high note and inspiring them to continue running in the year ahead.

It was was hosted in Yongsan, a unique area of Seoul known for its variety of hidden gems. From old train tracks and the Han River to scenic hills, parks, historic architecture, and cozy cafes and bars, Yongsan offers a diverse backdrop for runners to explore. Unlike busier parts of the city, it provides a quieter atmosphere where participants could choose their own running course and discover the charm of Seoul at their own pace.

Running Program

Yongsan, Seoul

Across Nike Channels

We opened event registration through the Nike Running Club app, which connects with Nike’s existing members and partnered running communities, as well as via Nike.com and Nike’s Instagram.

To promote the event, we leveraged unique programs designed to engage not only runners but also non-runners, using Nike’s Instagram as a key platform.

Rooted in the themes of Betterment, Community, and City, we curated programs that encouraged personal growth, fostered a sense of togetherness, and celebrated the vibrant running culture of Seoul. The programs were tailored to three audience types: Beginners, Walk-ins, and Advanced runners.