Korea’s beloved 🥟mandu(dumpling)🥟 brand, bibigo, wanted to make its global debut on social—starting with the launch of its global Instagram account to connect with audiences around the world.

Just like their delicious mandu, we aimed to create a social brand voice that was both flavorful and engaging.

My role: I led the creative team in developing the launch content and created visual guidelines for photography and Reels.

bibigo instagram

CD NAHIL KANG

ACD HAEHYUN PARK

SOCIAL CREATIVE KARL CHAN · NOI SUDIRMAN

ART DIRECTOR SOYOUNG HEO

FILM CREATIVE JAMIN CHO