From One Idea to 300+ Ads: A Global Campaign Across 13 Countries

"Care for a Greener Kitchen" was a global campaign designed to celebrate and inspire sustainable living with LG. As my first pitch as a Creative Director at Media.Monks, it was an ultimate collaboration of scalability, collaboration, and global execution—a perfect example of how we work at Media.Monks.

The campaign showcased five of LG’s home appliances—InstaView Refrigerator, InstaView Oven, QuadWash, Bottom Freezer, and NeoChef—encouraging consumers to adopt greener, more sustainable habits in their kitchens.

This project was built across multiple time zones and disciplines—with creatives in Korea, strategy in Australia, project management in Singapore, production in Amsterdam, editing in Paris, and music composed in Argentina.

Partnering with media teams and Google, we created 90+ film assets and 280+ unique 6-second & 15-second ads, leveraging Director’s Mix and Spotify ads to tailor content for 13 different markets, including the UK, France, Germany, the Netherlands, Saudi Arabia, Mexico, Australia, Spain, Italy, Denmark, Sweden, Poland, and Greece.