Creative Direction
—ART

Yep, you got it right- it sounds just like that.

Just like my name, with different spellings but only one way to say it, I bring different worlds together—across language, culture, and creative thinking—into one voice.

I’ve lived in New York City, London and Seoul and traveled 19 countries, working with the best talents around the world and creating work for some of the most recognizable brands—like Samsung, LG, and Nike.

I create brand experiences—from campaigns to experiential. To me, it’s all about storytelling. Whether I am building a narrative for a film or designing a consumer journey for a pop-up IRL, it’s the same principle: bringing a story to life across platforms.

This website tells the story of my 11 year creative journey. Have a look around.
If something catches your eye, send me a message. I’m always up for a coffee chat or a real flat white!